Arabian Travel Market (ATM) 2022 opened its doors for the 29th edition in Dubai. The Middle East's largest travel and tourism exhibition brought together global decision-makers in the sector seeking out new growth horizons for the industry.
This year, the event attracted 1500 exhibitors, representatives from 158 destinations and 20, 000 attendees. The focus was on future worldwide tourism investments and finance strategies.
“We've basically been working hard to gather the momentum over the last 12-months and focus on the future trajectory, the future growth.”
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The event is also a showcase for countries hoping to appeal to new tourist markets, with annual attendees from European nations of Greece. and Germany to countries like Jamaica, who were taking part for the first time.
Director of Spain Tourism Office Daniel Rosado Bayon said it is a great opportunity to promote national tourism to a global market.
“We have amazing experiences that can be done throughout the year and not only in summer, but throughout the year and throughout the country. We have many different things that we can do from beaches to ski resorts. And we can say Spain is a world in a country.”
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The International Air Transport Association, IATA, expects overall traveller numbers to reach 4 billion in 2024, exceeding pre-pandemic levels, which was a boost for exhibitors.
ATM Exhibition Director Danielle Curtis said this was illustrated by the new products on the show floor, from airports, airlines and hotel offerings.
Their CEO, Hans Christian Meyer, is a fashion industry expert who spent over ten years at Ralph Lauren and served as CEO of Tiger of Sweden before joining J.Lindeberg.
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“We believe it's the right time now to keep investing in the brand. Dubai Mall, pre-pandemic had 90 million visitors, and we're seeing that it's bouncing back, that 98% of those tourists are coming into the Dubai mall.”
“We're selling a dream. We're selling, you know, emotions when people are interacting with the J.Lindeberg brand. And that's everything from design, quality, and sustainability. It's how we are showing up in our marketing campaigns, the way we are communicating the brand. And again, from a customer perspective, how are we interacting with the customers?”
Elsewhere, Silicon Valley entrepreneurs believe they found the future of aviation. Start-Up specialising in electric-powered aircraft are hoping to solve the problem of urban gridlock in cities around the world.
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As urban traffic increases entrepreneurs are looking to a future in which commuters use air taxis to bypass busy roads. Companies such as Archer, Joby and Wisk are working on electric-powered aircraft that take off and land vertically, like helicopters then propel forward like planes.
Silicon Valley start-up Xwing specialises in making standard aircraft capable of flying safely without pilots, to turn commuting by air into a cheaper and more efficient way to travel.
Potential problems of electric powered and pilotless aircraft include establishing infrastructure in cities and creating a mindset change in passengers, especially in terms of safety.
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Ryan Olson is an Xwing pilot but he does not fly the aircraft, instead, he observes the robot in-flight as a safeguard.
“Unlike a human that does something differently every single time. I know after I've observed it so many times, it will do exactly the same thing, and I'm there to confirm that it's acting in the same manner it has before.”
Miami and Los Angeles are already exploring the potential of aerial ridesharing with hopes of operations running from 2024. One thing that could influence users is cost.
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“You can move away from flying buses, which is what the commercial aviation market is today, and to down the road flying taxis by being able to remove the pilot from the vehicle. You can shrink those vehicles and still keep a very low cost per seat mile.”Arabian Travel Market is the market leading, international travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals.
Tourism destinations from around the world will once unite in Dubai to showcase their brand alongside with the biggest names in accommodation and hospitality, renowned tourism destinations and attractions, innovative travel technology providers and airlines.
The 30th edition of Arabian Travel Market will take place in Dubai on 1 - 4 May at the Dubai World Trade Centre. We look forward to welcoming you there!
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Each year we put a spotlight on specific aspects of travel that will be pivotal in determining the direction that our industry will take moving forward. The main theme for 2023 will be ‘Working Towards Net Zero’, where we will explore how innovative sustainable travel trends will evolve and identify strategies for growth within specific key vertical sectors.
Plus in celebration of running our 30th annual ATM event, we will be unveiling our own dedicated sustainability pledge not only to make ATM even more sustainable, but to achieve 30 long term goals, as we work towards net zero.
“ ATM was the first big event in Dubai since the pandemic, and we are very grateful to have been the official hospitality partner this year. From maintaining all safety standards accurately - such as social distancing at all times, advising visitors on safety protocols, hosting a virtual event – everything was handled with utmost care and attention to detail. As a hotelier, this physical and hybrid event will always be a cherished memory.”
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“ As a UAE-based company, TIME Hotels fully supports Arabian Travel Market, it is one of the best international travel and tourism event. This year, the quality of visitors who came to ATM was very good. They were nearly all trade and industry-related, they were there to conduct business. The event was very well organised including the safety measures, wellness checks and general management of the event, our sincere gratitude to the organisers.”
“ We were very happy and excited to participate in ATM with an Israeli booth for the first time. It was a great opportunity that helped us promote Israel as a tourism destination, and we had many very productive meetings. We are very grateful to the ATM organisers for helping us with all the details of the organisation, before during and after ATM. We really felt we were always taken care of. ATM Virtual was also very well organised, with great technical support. I personally had some issues, but a great technician guided me via the phone, it was very efficiently done. ”
“ ATM continues to provide a leading B2B platform for the global travel industry and lived up to expectations this year. We were able to engage and reconnect with key travel trade players from across the region. The participation of our tourism partners was key in exhibiting. ATM was the ideal stepping-stone to resume live trade events and connect our partners to the global B2B scene.”
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“ ATM 2021 was a very well and professionally organised show in a very safe environment under the given circumstances. We were very pleased to attend ATM again, to get valuable market knowledge and build our network with GCC partners from the travel trade.”
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